Privacy Policy

Introduction

MarketScale Ltd ("we," "our," or "us") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.

This Privacy Policy applies to all information collected through our website, mobile applications, and related services (collectively, the "Services"). By using our Services, you agree to the collection and use of information in accordance with this Privacy Policy.

Information We Collect

Personal Information

We may collect personal information that you voluntarily provide to us when you:

• Register for an account or subscribe to our newsletter
• Fill out forms or contact us directly
• Make a purchase or request our services
• Participate in surveys, contests, or promotional activities
• Download resources or access premium content

This information may include:

• Name and contact information (email address, phone number, mailing address)
• Company information (company name, job title, industry)
• Account credentials (username, password)
• Payment information (billing address, credit card details)
• Communication preferences and interests
• Professional background and business requirements

Automatically Collected Information

When you visit our website, we may automatically collect certain information about your device and usage patterns, including:

• IP address and location data
• Browser type and version
• Device information (operating system, screen resolution)
• Pages visited and time spent on our site
• Referring website or source
• Click patterns and navigation paths
• Downloaded files and content accessed

This information is collected using cookies, web beacons, and similar tracking technologies, which help us improve our Services and user experience.

How We Use Your Information

We use the information we collect for various purposes, including to:

Provide and Improve Our Services

• Deliver the services you request and maintain your account
• Process transactions and send related information
• Personalize your experience and content recommendations
• Develop new features and improve existing functionality
• Monitor and analyze usage patterns and trends

Communicate with You

• Send service-related notifications and updates
• Respond to your inquiries and provide customer support
• Send marketing communications (with your consent)
• Notify you about important changes to our services
• Solicit feedback and reviews

Business Operations

• Prevent fraud and enhance security
• Comply with legal obligations and enforce terms
• Conduct research and data analysis
• Generate aggregated, non-identifiable statistics
• Protect against unauthorized access and abuse

Data Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to third parties without your consent, except as described in this Privacy Policy.

We may share your information with:

Service Providers

We work with trusted third-party service providers who assist us in operating our website, conducting business, or serving users. These providers have access to personal information only to perform tasks on our behalf and are obligated to protect your data.

Legal Requirements

We may disclose your information when required by law or in response to valid requests by public authorities (e.g., a court order or government agency). We may also disclose information to enforce our terms of service, protect our rights, privacy, safety, or property, and protect against fraud or illegal activity.

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.

With Your Consent

We may share your information with third parties for purposes not covered above, but only with your explicit consent.

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Our security measures include:

• Encryption of data in transit and at rest
• Regular security assessments and audits
• Access controls and authentication mechanisms
• Employee training on data protection practices
• Incident response and breach notification procedures
• Vendor security assessments and agreements

While we strive to protect your personal information, no method of transmission over the internet or electronic storage is 100% secure. Therefore, we cannot guarantee absolute security of your information.

Data Breach Notification

In the unlikely event of a data breach affecting your personal information, we will notify you as required by applicable law and take immediate steps to mitigate the incident and prevent similar occurrences.

Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information. These rights may include:

Access and Portability

• Request access to the personal information we hold about you
• Receive a copy of your data in a portable format
• Request correction of inaccurate or incomplete information

Deletion and Rectification

• Request deletion of your personal information
• Rectify or correct any inaccurate data
• Restrict or limit how we process your information

Opt-Out and Marketing Preferences

• Unsubscribe from marketing communications at any time
• Adjust your communication preferences
• Opt out of targeted advertising
• Object to certain types of data processing

To exercise these rights, please contact us using the information provided in the "Contact Us" section below. We will respond to your request within the timeframes required by applicable law.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Retention Periods

• Active accounts: Information is retained while your account remains active
• Marketing data: Up to 3 years from last engagement, unless you opt out earlier
• Transaction records: 7 years for tax and accounting purposes
• Support communications: 3 years after resolution
• Technical logs: 90 days for security and optimization purposes

After these periods, we will securely delete or anonymize your information. You may request deletion of your data at any time, subject to legal and business retention requirements.

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and personalize content.

Types of Cookies We Use

• Essential cookies: Required for website functionality
• Performance cookies: Help us understand how visitors interact with our site
• Functional cookies: Remember your preferences and settings
• Targeting cookies: Used for advertising and marketing purposes

You can control cookie settings through your browser preferences. Please note that disabling certain cookies may limit website functionality.

For detailed information about our cookie practices, please refer to our Cookie Policy.

Children's Privacy

Our Services are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

If we become aware that we have collected personal information from a child under 13 without parental consent, we will take steps to remove that information from our servers promptly.

International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure that such transfers comply with applicable data protection laws and implement appropriate safeguards.

Safeguards for International Transfers

• Adequacy decisions by relevant authorities
• Standard contractual clauses approved by authorities
• Binding corporate rules for intra-group transfers
• Certification schemes and codes of conduct

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will notify you of any material changes by:

• Posting the updated policy on our website
• Updating the "Last updated" date
• Sending email notifications for significant changes
• Displaying prominent notices on our platform

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

For privacy-related inquiries, please contact our Data Protection Officer at [email protected].

Regulatory Information

MarketScale Ltd is registered in the United Kingdom and complies with applicable data protection regulations, including the UK GDPR and Data Protection Act 2018.

If you are not satisfied with our response to any privacy concern, you may also have the right to lodge a complaint with the relevant supervisory authority in your jurisdiction.